Annarita Sorrentino (PhD) is Associate Professor of Business Management at the Department of Business and Quantitative Studies at the University of Naples “Parthenope,” where she teaches Marketing and Digital Marketing. She has been a Visiting Professor at Middlesex University in London and at Leeds Beckett University. She is the author of numerous national and international publications and a component and coordinator of several research projects.
His study interests concern consumer behaviour, customer experience and neuromarketing.
