Annarita Sorrentino

Annarita Sorrentino is Associate Professor of Economics and Business Management at the University of Naples Parthenope.

She works at the Department of Business and Quantitative Studies at the same institution, where she teaches Marketing and Digital Marketing. She has been a Visiting Professor at Middlesex University in London and at Leeds Beckett University. She is the author of numerous national and international publications and a component and coordinator of several research projects. Her study interests concern consumer behaviour, customer experience and neuromarketing.