This one-year postgraduate course’s program combines rigorous academic standards with a practical approach, equipping students with the necessary skills to excel in the competitive job market.
This course provides an in-depth view of the Chinese digital landscape, from e-commerce to social media, teaching students how to adapt marketing strategies and use local digital platforms effectively, crucial for businesses entering or expanding in China.
Exploring both traditional and digital media in China, this course focuses on intercultural communication techniques and strategies for engaging Chinese digital audiences, equipping students with tools to effectively communicate across cultural boundaries in a digital age.
